Black Friday at Legio Gloria

This is not an attempt at moralising over consumption during Black Friday, it is merely an explanation as to why neither Legio Gloria nor Jotunheim Nutrition has any sales for this day (or for any day for that matter). Black Friday is a symptom of an ultra-commercial culture, which sees consumption for the sake of consumption as something worth celebrating. Legio Gloria is a concept against the modern world, so it does not make much sense in joining the festivities of said modern world.

The reason for buying a Legio Gloria garment must never be because of its price, the monetary price is not even the actual price you pay for it. The total price is the monetary price in addition to the countless hours spend on the path of glory – i.e. the path of constant self-improvement. A Legio Gloria garment is deserved via the blood and sweat brought forth whilst honing your physical or martial prowess, and the hours reading in order to attain a higher level of Enlightenment. Furthermore, competing in price against brands who have their production in third world countries is not sustainable. I encourage you to have a look in your wardrobe, the majority of your garments are most likely made in sweatshops by underpaid workers. It is time to bring back the production to Europe. That is why all of our products are made in Europe; it is not about the money – it is about sending a message.
It is of course also about money but the greater goal always comes first.

The ultimate time to purchase a Legio Gloria garment is when you have deserved it, it might be now, or it might be in three months when you have reached a certain goal you have set-up for yourself. Either way, wear it with pride, and make sure that you represent the garments in the best possible way.

<span>%d</span> bloggers like this: